Active web sites are revenue-minded
Large companies are innovative and increasingly more transparent about the content on their web sites — we know because we are behind some very well-known brands. They don’t spend a dollar unless they can measure ROI.
But they are not doing as much as they can online. As much as 30 percent of companies surveyed by KPMG currently invite customers to contribute content in order to explain, support, promote or enhance products. 24 percent of these companies estimate that a sizable minority of their customers are Web 2.0 savvy. 17 percent report increased revenue and 19 percent report acquisition of new customers.
Small and mid-sized companies can apply some important lessons to increase revenue by using new technologies to address a timeless problem: Only 10 percent of companies articulate their value proposition in some form. In research by Turner DeVaughn Network (TDN), 72 percent of buyers want a justification of the price companies charge in return for the benefits they promise. DialogueTDN™ introduces the only way to quantify and validate your value proposition by tapping into the collective knowledge of your market
Quantify Value
Value is what buyers perceive. Does your product save time, entertain or
enhance their self-image? A good product inspires customers to quantify the
value they experience. An active web site makes it easy for buyers to see
why it is worth the price you charge.
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Make it Active
Customers and prospects are already talking about your products and competitors.
By allowing users to engage in genuine dialogues online with your company,
you can learn and do more. Authentic and fresh content attracts like-minded
prospects and buzz.
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Measure Daily
Buzz has to translate into top line growth. And, every aspect of an active
web site should be actively measured. TDN has aggregated 159 major metrics
that can be built into a performance dashboard. We will work with you to
focus on your most meaningful metrics.
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